SMR (Steam Methane Reforming) produces cheap hydrogen at the factory gate.
Our PEM (Proton Exchange Membrane) system produces usable hydrogen at the point of demand.
Those are not the same product.
Hydrogen isn’t expensive to make. It’s expensive to move, handle, and re-compress.
Our system eliminates those steps.
Steam Methane Reforming (SMR) produces hydrogen very cheaply inside large centralized plants. At that location, hydrogen may cost only a few dollars per kilogram.
But customers do not buy hydrogen at the SMR plant gate.
They buy hydrogen:
Once hydrogen leaves the SMR plant, it must be compressed, transported, stored, and dispensed. Each of these steps adds cost, introduces energy losses, and increases operational risk.

At consumer hydrogen refueling stations in the United States, hydrogen commonly sells for:
≈ $30–35 per kilogram
(~$33/kg is a widely cited benchmark)
This hydrogen is typically SMR-derived, but by the time it reaches the nozzle it has accumulated:
This is the price customers actually pay even though SMR only costs around $2/kg to make.
Unlike most PEM systems, our patented architecture produces hydrogen at usable pressure directly, eliminating the need for external hydrogen compression.
Key points:
As a result, compression energy and equipment costs are dramatically reduced.

Electricity: $10.30
Equipment amortization: $2-$4
Stack replacement: $1-$2
Operations & maintenance: $0.5-$1
Water pressurization & auxiliaries: $0.2
Total on-site PEM hydrogen cost
≈ $14-$17 per kilogram
This is a realistic number, not a best-case scenario.
Add in a modest solar array and the price drops to around $12-$15 per kilogram at the pump. This is even without government subsidies.
This leaves plenty of margin for companies to deliver hydrogen more affordably and reliably anywhere on the planet that has access to water.
Point-of-use hydrogen changes where and how hydrogen is produced. Instead of relying on large, centralized facilities optimized for maximum output, hydrogen is generated exactly where it is needed, in the quantities required, and at the pressure required for use. This approach eliminates the cost, complexity, and risk associated with hydrogen transportation, storage, and third party supply contracts.
While it is technically possible to deploy steam methane reforming at the point of use, SMR systems are capital intensive, operationally complex, and only economically viable at large, steady production volumes. Smaller or modular SMR installations carry significantly higher per kilogram costs and require continuous natural gas supply, specialized permitting, and emissions management due to unavoidable carbon dioxide generation during the reforming process.
By contrast, point-of-use PEM systems can operate anywhere a suitable water source and electricity are available. Hydrogen production can scale with demand, respond to variable usage, and avoid on site carbon emissions entirely. The result is greater operational control, improved reliability, and a lower real delivered cost for hydrogen in practical, distributed applications.
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